"We are getting less than 40 hours of work from a large number of our KC-based EMPLOYEES. The parking lot is sparsely used at 8 A.M.; likewise at 5 P.M. As managers-you either do not know what your EMPLOYEES are doing; or YOU do not CARE."
"I will hold you accountable. You have allowed this to get to this state. You have two weeks. Tick, tock." Neal L. Patterson, CEO Cerner Corporation
That is the opening of a Case Study I have opted to present in my Strategic Communications class. The focus is on using technology for strategically and effectively communicate. I'm looking forward to presenting, basically, the do's and don'ts of email communication and teleconferencing. The above example was a memo from a CEO to the 400 managers of his company. It quickly leaked to Yahoo! and before you could ask, "What was this guy thinking?" the memo was all over the internet and all over the world. When Wall Street got word of it the stock price of the company dropped $14. Now it is in MBA texbooks across the globe as an example of what NOT to do in an email.
Technology can be a two-edged sword; it can improve productivity or it can be destructive. Like all aspects of business, it must be managed.
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